Nigeria’s broadcasting company, TVC Communications, owners of TVC, TVC News, Max FM Lagos and Abuja and Adaba FM has announced that its radio station, 102.3 Max FM Lagos, has now exceeded two million listeners per day, according to the latest official AMPS radio ratings for March, 2021.
The figures revealed that 102.3 MAX FM Lagos, increased daily listenership (March v February) by 150,000 to 2,045,342 per day with a market share of 22%. Listener numbers also grew by 997,000 listeners from first quarter of 2020 to first quarter of 2021.
- Media stakeholders pay solidarity visits to The Nation, TVC
- How we pioneered local bus-hailing service — PlentyWaka boss
Sister station 90.9 Max FM, Abuja, breached the half million listenership mark with 548,000 daily listeners, up 55,000 on February with a 32% market share. This means almost one in every three people listening to radio in the capital city of Abuja, now listen to Max FM at some point. The record shows total listenership grew by 740,177 from first quarter of 2020 to first quarter of 2021.
Chief Executive Officer of TVC Communications, Andrew Hanlon said; “In less than four years on-air, MAX FM Lagos has performed beyond our expectations with significant year-on-year growth, now ranking as the 5th largest station of 40 in the commercial capital. Similarly, MAX FM Abuja is powering ahead of its competitors with a very impressive market share.
He added: “Consistency of programming quality and a highly motivated team of employees is helping to make MAX FM a great radio brand which delivers big audiences for national brands and advertisers.”
Acting General Manager, Max FM, Marvin Arimi said “In an industry filled with different radio stations and different platforms, getting a radio station that sticks to quality and entertainment is hard. But when you get one, you have just found a gem – and that is Max FM. We are glad that Max FM has continually proven to be the station that has the right music and entertainment content that our target audience love to listen to.”