CHI Limited has unveiled Chivita Active Zest, a new sub-brand under the Chivita Active franchise. The launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment.
CHI in a statement, said the new drink comes in a premium 330ml can format, and it is made from a mix of citrus fruits with all-natural ingredients, no artificial preservatives, and flavours.
Additionally, Chivita Active Zest is fortified with vitamin C for immunity support and is a good source of vitamin B1 and D3 for faster body metabolism.
Commenting, CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that it is designed to provide a healthy and natural on-the-go option for trendy consumers desirous of a beverage option that compliments their non-stop active lifestyle.
“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers.
“In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” she said.