October 18, 2021


documenting the nigerian story…

Dangote unveils new sugar brand

The Dangote Sugar Refinery (DSR) has unveiled an innovative sugar brand, tagged ‘New Look, Same Great Quality’.

The ceremony for the unveiling of the white granulated white sugar was conducted yesterday at the ongoing Kaduna 42nd International Trade Fair.

The vitamin A fortified sugar excited participants who thronged the Dangote Special Day to make enquiries.

Speaking at the unveiling ceremony, representative of the Dangote Sugar Refinery, Bello Sadik, described the DSR as the market leader, saying the repackaged product is part of the effort at given the consumer a superior quality.

Acting President of the Kaduna Chamber of Commerce Industry Mines and Agriculture(KADCCIMA) Alhaji Suleiman Aliyu said Dangote Group has “broken record” in all its investments and undertakings.

He congratulated the President of the Dangote Group Alhaji Aliko Dangote for the repackaged sugar product, and several other innovations.

“Dangote has come to rescue Nigeria to make it self-sufficient in food and other products,” he said.

In his speech, representative of the Dangote Group at the event, Mr. Hashem Ahmed, said the company had keyed into the Federal Government Backward Integration Policy to make Nigeria self-sufficient in the sugar subsector.

Mr. Hashem said the President of the Group, Alhaji Aliko Dangote, was passionate about growing Nigeria’s economy which informed his current massive investment in sugar, and partnership with KADCCIMA and the Kaduna State Government.